Greetings, fellow WGU students! Welcome to our article on how to ace the Digital Marketing WGU D098 OA. If you are feeling overwhelmed by the study materials or lack a clear study plan, rest assured, we are here to assist you. Our aim is to guide you to the right path and help you achieve your goals. In this article, we will provide you with all the information you need to study and prepare for the final assessment, as well as gain new skills for your career. Consider this your one-stop guide to success. Some key points we will cover in this article are:
- Brief overview of the course and its objectives
- Study plan for completing the course within a month
- Some external resources and tools that you can use to enhance your learning and prepare for the assessments
- Key topics to memorize
- FAQ
So without further ado, let us begin our studies…
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Brief overview of the WGU D098 course and its objectives📖
Welcome to Digital Marketing D098, a comprehensive course designed to equip you with essential knowledge and skills in the dynamic field of digital marketing. Throughout this module, you will gain a foundational understanding of various aspects of digital marketing, including content marketing, digital advertising, search engine optimization (SEO), social media, web development and analysis, and marketing automation. This course aims to provide you with a broad overview of digital marketing while also allowing you to delve into specific areas of specialization, enabling you to see how these elements integrate into a firm’s overall marketing strategy.
In process of completing the module, you will interact with number of assignment types alongside other learning teasers to practical and theoretical skills acquisition. You will discover the fundamental concepts of creating and distributing relevant content, familiarize yourself with the methods to enhance your website ranking in the search results, and look into the principles of successful web advertising. Furthermore, you will analyze the place of social media in marketing, explore web development analytics and consider opportunities of the use of marketing automation in the field. Even when you finish this course, you will have a complete understanding of digital marketing principles with a favorable view of applying this knowledge in the real world situations.
In this module, you will go through the below Units. (The weightage of each module in the OA is mentioned as a percentage)
- Unit 1: Introduction
- Unit 2: Modules 1, 2, 3 (15%)
- Unit 3: Module 4 (10%)
- Unit 4: Modules 5, 6 (15%)
- Unit 5: Modules, 7, 8, 9, 10 (25%)
- Unit 6: Modules 11, 12 (15%)
- Unit 7: Modules 13, 14 (20%)
Preparing for the final exam will require a thorough review of all these topics. Make sure to revisit your lecture notes, participate actively in any discussions or practical assignments, and take advantage of any available study resources. The final exam will test your understanding of the core concepts and your ability to apply them effectively, so a comprehensive review of each area covered in the course will be essential for success. Good luck!
Study plan for completing the WGU D098 within a month📝
Here it is – the most important part of our article. Here you will read a complete study guide that helps you to pass the exam without much effort. Therefore, you may choose to stick to the outlined steps and adhere to the letter or extract the relevant information from this guide and use it as you please in your study. In any case, we are sure that you will find all the information, recommendations, and nuances essential for learning in this section.
Week 1 – Go through the Textbook
Our first recommendation for the D199 module is the obvious choice: the eTextbook provided by WGU. There’s simply no other resource out there that will better equip you for success. Unlike other resources, this book provides precisely the knowledge you need to pass the Objective Assessment (OA), without leading you astray into unnecessary information. This is crucial given the substantial course content you’ll need to cover. However, instead of diving into the book blindly, allow us to offer some helpful tips to make your study experience more manageable.
Download the study guide – The study guide contains questions on each Unit of D098 that will help you identify the information you need to memorize and keep track of the core concepts. Download this document by navigating to the course search section of the module Digital Marketing WGU D098 and opening the link “D098 Study Guide”
Focus on Units 5 and 7 – The contents in Units 5 and 7 will be tested highly on the OA of D098. So try and focus on the core concepts discussed in these units to help you succeed in this module.
Watch the supplemental videos and attempt the knowledge checks – When you read through the Textbook you will come across links that will redirect you to supplemental videos. These videos will help clarify the complicated theories and break them down in a visual medium. So make sure to watch all of these videos to help you retain the knowledge of the Textbook. At the end of each module/Unit, you will be able to find quizzes and knowledge checks that will test your memory on those sections. Use these to practice your knowledge and help you study the course material.
Take short notes – While you are reading through the Textbook, you will come across significant topics, core concepts, and terms and definitions. These will be highly tested on the OA so take short notes of these to help you revise your knowledge before attempting the assessments of the module.
Using these tips and tricks, complete the Textbook before proceeding to the next step.
Week 2 – Watch the recorded cohorts and go through the flashcards
Now that you have gone through the course content of module D098, let us go through some additional readings and practices to solidify our understanding. To assist us with this task, find the link to the “D098 Study Guide” once again as mentioned in Week 1. If you scroll down to the document, you will be able to find links to recorded cohorts for each Unit of the Textbook as well as flashcards for the knowledge in them. Take your time to go through these resources to refresh your memory and be better prepared for the challenge ahead.
Week 3 – Go through the PowerPoint presentations
As our final preparation before attempting the Pre-A of D098, we recommend you go through the PowerPoint slides for each Unit provided in the “D098 Study Guide”. These slides will help you revisit the core concepts of the course content and revise the material so you will be better equipped to face the assessments that lie ahead.
Week 4 – Attempt the D098 PA
Now that you’ve completed weeks 1 through 3, it’s time to assess your knowledge by taking the Digital Marketing WGU D098 Pre-Assessment. It’s crucial that you approach the Pre-Assessment as if it were a real exam to obtain an accurate estimate of your knowledge. This is the final tool we’ll be using to prepare before attempting the Objective Assessment (OA) of D098 so, follow the steps below and give it your best effort.
- Find a quiet and comfortable place where you can focus and avoid distractions.
- Set aside at least two hours to complete the Pre-A
- Go to the D098 module page and start the Pre-A
- Use common sense and logic to answer the questions, not just memorization.
After completing the Pre-Assessment, an auto-generated coaching guide will be provided to you. This guide visualizes your knowledge in each topic and helps you understand where you may lack proficiency. Use this guide to identify your weaknesses and revisit the topics where you scored the lowest. If you did not pass the Pre-Assessment on your first attempt, consider retaking it. Repeat this process until you achieve a passing score.
Final step – Face the D098 OA
Now, you’re prepared to tackle the biggest challenge in your journey: the final assessment. The OA of D098 is generally considered easier than the Pre-Assessment. Therefore, now that you’ve passed the OA, it should be a manageable task for you. However, it’s important not to let your guard down. Be prepared to give your best effort on the OA, as this will be the final hurdle you face in this module.
To take the OA,
- Schedule the OA at a convenient time and date for you
- Make sure you have a stable internet connection, a webcam, and a microphone.
- Follow the proctoring instructions and rules carefully.
- Use the same strategies and skills that you used for the Pre-A
- Relax and be confident in your abilities.
Best of Luck!!
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Key Topics to Focus on🔑
Three main areas of SEO
| Area of SEO | Description | Key Elements |
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On-Page SEO
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Optimization of individual web pages to improve search engine rankings and attract relevant traffic. |
- Keyword optimization - Content quality - Internal linking - Optimized HTML code - User experience (UX) |
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Off-Page SEO
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Activities performed outside of the website to enhance its search engine rankings, primarily through link building and increasing website authority.
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- Link building - Social signals - Brand mentions |
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Technical SEO
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Optimization of technical aspects of a website to improve its search engine visibility and usability.
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- Site speed - Mobile-friendliness - SSL/HTTPS - Structured data (schema markup) |
Difference between HTML, CSS, and Javascript
HTML, CSS, and JavaScript are fundamental technologies used in web development, each serving distinct purposes:
HTML (HyperText Markup Language):
- Purpose: HTML is the standard markup language used to create the structure and content of web pages.
- Functionality: It defines the elements and structure of web content, such as headings, paragraphs, images, links, forms, and more.
- Usage: HTML provides the skeleton of a web page and is essential for displaying text, images, and other media on browsers.
CSS (Cascading Style Sheets):
- Purpose: CSS is used for styling and presenting the HTML structure of web pages.
- Functionality: It controls the layout, appearance, and design of multiple web pages all at once, ensuring consistency in the presentation of elements.
- Usage: CSS allows developers to change colors, fonts, spacing, and positioning of HTML elements, enhancing the visual appeal and user experience of websites.
JavaScript:
- Purpose: JavaScript is a dynamic programming language used for enhancing interactivity and functionality on web pages.
- Functionality: It enables developers to create interactive elements, manipulate content dynamically, respond to user actions (like clicks and keystrokes), validate forms, create animations, and more.
- Usage: JavaScript is essential for building responsive and interactive web applications, providing behavior beyond static HTML and CSS.
Key Differences:
- HTML defines the structure and content of a web page using a markup language.
- CSS styles the HTML structure to control its appearance and layout.
- JavaScript adds interactivity and dynamic behavior to web pages, allowing for user interaction and enhanced functionality.
In essence, HTML is the foundation, CSS enhances the presentation, and JavaScript brings interactivity and functionality to web pages, collectively enabling the creation of rich and engaging web experiences.
Soft bounce vs. hard bounce
| Aspect | Soft Bounce | Hard Bounce |
|---|---|---|
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Definition
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Temporary failure to deliver an email to the recipient's inbox.
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Permanent failure to deliver an email to the recipient's inbox.
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Causes
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- Recipient's mailbox is full - Recipient's server is temporarily unavailablel - Email messages too large |
- Invalid or non-existent email addressl - Non-existent domainl - Server completely rejects the email |
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Action
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Typically, the email system retries sending the email over a defined period (hours to days).
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Email address is marked as invalid, and further emails are not attempted to avoid spam issues.
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Impact
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Indicates a temporary issue; subsequent retries may result in successful delivery.
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Indicates a permanent issue; the email address should be removed from the mailing list.
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Management
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May require monitoring and possibly updating the email list after repeated soft bounces.
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Requires immediate removal or correction of the email address to maintain list hygiene. |
This table provides a clear comparison between soft bounce and hard bounce in terms of their definitions, causes, actions taken by marketing automation systems, impact on email delivery, and recommended management strategies for email marketers.
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FAQ ❓
Q: Are there any prerequisites for this module?
A: There are no prerequisites for this module. It is designed to be easily accessible to every student regardless of their knowledge in this field.
Q: How long does the module take to complete?
A: It depends on the knowledge of the student. If you have previous experience in a similar field or have taken a similar module, it will be far easier for you to understand the core concepts of D098 and pass the OA. But if you are a beginner in this field, it will typically take you at least a month to go through all the course content and prepare you for the OA.
Q: Where do others struggle the most in this course?
A: Units 5 and 7 are generally regarded as the hardest Units of this module. Also, these are the Units that will be mostly tested on the OA, so skipping these Units in your studies is not an option.
Q: Where do I find information on upcoming live events?
A: From the course home page, click on “Explore Cohort Offerings”. From here, you will see live event options, and upcoming scheduled events by viewing details of each. You can register by clicking on specific scheduled offerings. Once registered, you will receive an email with login instructions.
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Conclusion 📄
As you progress through Digital Marketing D098, applying the strategies outlined in this module will be key to mastering its core concepts. Focus on the essential topics—from content marketing and SEO to digital advertising and social media strategies—and use the provided study guide to streamline your preparation for the objective assessment. By immersing yourself in each topic and understanding its practical applications, you’ll build a strong foundation for success. Approach your studies with curiosity and diligence, ensuring you grasp both the theoretical underpinnings and their real-world implications. Best of luck in your journey through Digital Marketing D098! With dedication and strategic study habits, you’ll not only pass the assessment but also gain invaluable insights and skills that will propel your career in digital marketing forward.
