Greetings, WGU students! Welcome to our guide on mastering Concepts in Marketing, Sales, and Customer Contact WGU D077 . As you embark on your academic journey, this module may seem like a formidable challenge. But fret not! You’re in good company – many students have walked this path before you and emerged victorious.
In this article, we’ll be your trusted companions, helping you navigate through the complexities of this course with ease. Together, we’ll explore:
So, let’s embark on this adventure together! With our guidance and support, you’ll be well-equipped to excel in this module. Best of luck on your journey!
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An overview of what to Expect WGU D077 📖
Welcome to Concepts in Marketing, Sales, and Customer Contact. This course provides a comprehensive introduction to marketing and its critical role within both the strategic and operational environments of a business. You will gain foundational knowledge in marketing planning, including understanding the marketing mix, which consists of product, price, place, and promotion. Additionally, the course covers essential topics such as brand management, digital marketing, customer relationship management (CRM), and personal selling and negotiating. By the end of this module, you will have a clear understanding of how marketing functions within an organization and its significance in driving business success.
Throughout the course, you will explore the various elements that make up effective marketing strategies and campaigns. You will learn how to develop and implement marketing plans, manage and promote brands, and leverage digital marketing tools to reach and engage customers. The course also emphasizes the importance of building and maintaining strong customer relationships through CRM practices, as well as the skills needed for successful personal selling and negotiation. These concepts will equip you with a business generalist overview of the marketing field, preparing you for diverse roles within the marketing domain.
This module contains the following topics:
Unit 1: Course Overview
Unit 2: Marketing Planning
Unit 3: Strategic Marketing
Unit 4: Personal Selling and Negotiating
To take full advantage of studying this course, concentrate on comprehending the purpose behind the concepts and situations that might depict them. Discuss the theory learned and put into practice the knowledge acquired in the course with practical assignments. The objective assessment will assess your compliance with these aspects and therefore ensure to revise all the main topics and perform several exercises that would require the application of the identified concepts in business environments. Thus, with the help of the given materials and practical assignments, you will be prepared for the final exam and be ready to apply your knowledge in the sphere of marketing in your future job.
Tips and Tricks to Pass the OA📝
Passing the Objective Assessment (OA) for the Concepts in Marketing, Sales, and Customer Contact module requires a strategic study approach and a thorough understanding of key marketing concepts. Here are some tips and tricks to help you succeed:
Familiarize Yourself with Key Topics:
- Be very confident with the content in Unit 1 and modules 6 and 7 in Unit 3. These areas are heavily tested in the OA.
- Focus on the marketing mix (the four Ps: Product, Price, Place, Promotion), as this makes up at least 25% of the exam. Understand the difference between controllable and uncontrollable factors in marketing.
- Know the SWOT Analysis, BCG Matrix, and Porter’s Five Forces well, as these strategic tools are frequently tested.
Understand Definitions and Key Terms:
- Make sure you know the definitions of important marketing terms and concepts. Being able to quickly recall these definitions can help you navigate the questions more efficiently.
- Pay attention to how questions are worded. Some questions may lead you to think in one direction but actually ask about something slightly different. Read each question carefully to understand what is truly being asked.
Practice Critical Thinking and Application:
- Be prepared for questions on market segmentation, the customer life cycle, and strategic opportunity/growth strategies. Understanding these concepts will help you apply them to different business scenarios.
- Study the differences between primary and secondary data and their uses in market research. Be aware of ethical considerations in marketing.
- Learn about SMART goals and how they are applied to marketing strategies.
Review Past Assessments and Engage with Course Material:
- The OA is well-aligned with the Performance Assessment (PA), so reviewing your PA can be very helpful. Practice the types of questions you encountered in the PA to reinforce your understanding.
- Participate in course discussions and review all provided materials thoroughly. Engaging actively with the content will help solidify your knowledge.
Exam Strategy:
- Manage your time wisely during the exam. With 70 questions and a 180-minute time limit, you have an average of about 2.5 minutes per question. If you find a question challenging, make a note of it and move on, returning to it later if time permits.
- Look out for obvious wrong choices in multiple-choice questions. Often, the correct answer will be clear if you eliminate the incorrect options first.
By following these tips and thoroughly preparing, you’ll be well-equipped to tackle the OA with confidence. Remember to focus on understanding the core principles and their practical applications.
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The Ultimate Study Guide 📖
Let us begin our journey through module D077 and equip ourselves with the knowledge to achieve success over the final assessment. This study guide will help you navigate through the course content with ease and help you prepare for the knowledge checks well in time. As this is a tried and true study guide, we will guarantee your success by adhering to the advice provided below. So without further ado, let us dive in..
Week 1 – Gain the initial understanding of the course content
To begin our study journey, we will first try to get an understanding of what to expect from each Unit of the module. Understanding this will help you better prepare for what’s ahead and plan your study approach effectively. So follow the below-given instructions to navigate to the location where you will be able to find the learning objectives of this module.
- Log onto the Student Portal of WGU > Go to the module Concepts in Marketing, Sales, and Customer Contact WGU D077 > Go to “Course search” > Click on “D077 Course Learning Objectives”
Once you understand the overview of the module, we will start going through the course content one Unit at a time. To begin with, we will be utilizing the WGU provided Textbook to gain the basic knowledge in D077. To find the Textbook, click on the “Go to course materials” button on the D077 module page.
While you are reading through the Textbook, make sure to take short notes on key concepts that you will come across. These notes will help you refresh your memory in the later stages of the study guide. If possible, we recommend you prepare flashcards for each Unit as well, as flashcards are a handy tool to retain the knowledge you gain and revise them at your convenience.
After completing each Unit in the Textbook, attempt the respective knowledge check questions and the Unit quizzes before moving on to the next. This is very important as the quizzes allow you to verify your knowledge and identify any gaps in your memory.
Once you complete the Textbook, we recommend you go through the Terms and definitions of the module once more to commit them to your memory. To assist you with this step, you can find a list of terms and definitions in the document you can find by navigating as mentioned below.
- Log onto the Student Portal of WGU > Go to the module Concepts in Marketing, Sales, and Customer Contact WGU D077 > Go to “Course search” > Click on “Glossary terms”
Week 2 – Strengthen your knowledge
After you have completed the Textbook, we will revise the material you learned by revisiting each Unit using the video lectures. These video lectures are conducted by the course instructors, and they will give you an opportunity to understand each key concept better and directly from the instructor’s mouth. Also by viewing these videos, you will be able to get valuable information on the OA and how to prepare for the OA from the experience of the course instructors. To find the video lectures, follow the below-given instructions.
- Log onto the Student Portal of WGU > Go to the module Concepts in Marketing, Sales, and Customer Contact WGU D077 > Go to “Course search” > Click on “D077 Get to the Point Video Series”
After revisiting each topic through the videos, find the two crash course videos and go through them as well to understand how to use the knowledge you gained in the OA. This will help you to equip yourself with the advice of the course instructors and give you a better chance of aceing the OA. To find the crash course videos,
- Log onto the Student Portal of WGU > Go to the module Concepts in Marketing, Sales, and Customer Contact WGU D077 > Go to “Course search” > Click on “D077 Concepts of Marketing, Personal Selling, and Customer Contact Course Resources”
Week 3 – Put your knowledge to practice
Now that you have gone through the course content twice, let us go through some practice questions and validate what we have learned so far. Follow the below instructions to download the document that contains questions on each Unit of the module and answer them all by referring to your notes and the TExtbook.
- Log onto the Student Portal of WGU > Go to the module Concepts in Marketing, Sales, and Customer Contact WGU D077 > Go to “Course search” > Click on “Study questions for all Modules in Word”
By going through these questions, you will be able to clear any doubts you might have about the course content. So take your time and answer each and every question before proceeding to the next step.
Week 4 – Attempt the Pre-A
As the final preparation before sitting for the OA, we will attempt to pass the Pre-A of module D077. As this is the last tool that we use to evaluate our knowledge, we recommend that you treat this as the real OA and give it all you’ve got. Set aside a 3-hour time window without any distractions to sit for the Pre-A and try to achieve the best score possible.
Once you complete the Pre-A, find the auto-generated coaching report that will showcase your performance in the Pre-A. Use this report to identify the areas you need to work on and revise the relevant key concepts by revisiting the short notes you have taken. If you have not achieved the passing score of the Pre-A, retake the assessment once again. Repeat this step until you receive a score above 80% to ensure your knowledge before facing the final challenge.
Week 5- Sit for the OA
Through your hard work and effort, we have finally arrived at the end of your journey. All that stands before you and success is the OA of D077. So without hesitation, schedule the OA at a time of your convenience. Go through the tips and tricks section to understand the type of questions you are about to face and how to face them. Be confident in yourself get comfortable, and give your best to ace the OA in your first attempt.
Good luck!!
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FAQ❓
Q: What are the prerequisites for enrolling in this course?
A: There are generally no specific prerequisites for this course, making it accessible to students from various backgrounds. However, basic knowledge of business concepts might be helpful.
Q: What should I do if I find a question challenging during the OA?
A: If you encounter a challenging question, make a note of it and move on to the next one. Return to the difficult questions after you have answered the ones you are confident about. This strategy ensures that you manage your time effectively and cover all questions.
Q: What should I do if I need extra help with the course material?
A: If you need extra help, reach out to your instructor during their office hours, participate in discussion forums to get support from peers, or utilize WGU’s tutoring services.
Q: What are some common mistakes to avoid during the OA?
A: Common mistakes include misreading questions, overthinking simple questions, and not managing time effectively. Ensure you read each question carefully, eliminate obviously incorrect answers, and pace yourself to cover all questions within the time limit.
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Conclusion 📄
The Concepts in Marketing, Sales, and Customer Contact (WGU D077) module offers a thorough introduction to key marketing principles and their application within a business context. By following the advice provided in this article, you can enhance your study approach and gain a deeper understanding of the course material. Make use of the study guide to focus your efforts and ensure you are well-prepared for the Objective Assessment (OA). Implement the tips and tricks shared to confidently navigate and excel in the OA.
Good luck with your studies and assessments—you’ve got this!
